Social Proff Platform · 16. April 2024

In today's digital landscape, the transition from garnering likes to cultivating genuine loyalty among consumers is paramount for brands. One potent avenue for achieving this is through influencer marketing. However, a key aspect often overlooked is the rise of User-Generated Content (UGC) creators, particularly on platforms like TikTok. In this exploration of influencer marketing's impact, we delve into the effectiveness of influencer collaborations.